B2B Marketing
While Customer Relationships are currently seen as one of the key drivers of business growth, many companies feel their expertise in this area is weak
17 years experience of management of marketing, including customer relationship management – 12 in a FTSE 100 company
Particular expertise of business customers in media sector with detailed knowledge in TV, outdoor, online and radio
B2C Marketing
Marketing lies at the heart of business and good experience of how to develop and manage brands will always be critical to both commercial and not for profit organisations
10 years of experience of managing research and promotion of brands to mass markets including the key elements of the promotional mix – advertising, PR and all areas of digital media.
Research
Good information, either as a daily resource or to solve broader strategic issues is crucial to problem solving and decision making at all levels.
20 years experience of developing, managing and understanding research, designed to solve business issues. Particular experience in media but research principles apply across all sectors. Experience includes developing in house resources aswell as offering service function to customers.
Supplier Management
The management of suppliers is coming under more and more scrutiny. Experience not only of selection processes but contract management is now needed more than ever given the current trend for outsourcing.
Selected and managed suppliers over 20 year period. For most recent 10 years for budgets that exceeded £12m annually.
New Technology
Understand the impact and potential of new technology. Researched and marketed above products. Understanding of the impact not only on markets but on internal processes and people.
Instrumental in the development of digital technology within a FTSE 100 media organisation – Online division; Digital Television products and specialist mobile services for clients.
Presentation Skills
The power to persuade will always be needed, whether it is for 1000 people or on a one to one basis. Keeping up to date and developing new techniques are essential.
Have been creating powerful presentations for 20 years. Experience that spans continents and sectors; from large corporations to not for profit companies. Experienced in the creation of sales and information presentations for CEO’s to regional management.
Training & Recruitment
Detailed knowledge of the media and marketing sector and able to disseminate that knowledge in compelling manner for both UK and International organisations. Further, the understanding of skills needed can be translated to personnel choice and selection.
Specialist in media sector training. Key lecturer to European TV and Radio Advertising Group in both Eastern and Western Europe; also regular lecturer at London Business School and Westminster University. In addition, Re-organised graduate training scheme for FTSE 100 company including restructuring assessment centre.